More description of this project available with innovation team is:
Today the world is facing major problems like Climate change and global warming. Tyre industry contributes to Climate change and global warming in one way or the other. The solution aims at the idea of having a supply chain that consist of an eco-friendly product and also a eco-friendly process to a major extent. The business benefit is that of a first mover advantage in the industry and full utilization of Green marketing, when no other competitor has implemented such a idea across the supply chain.
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